Case Study: Restoring a Suspended Google Ads Account in One Week After Six Months of Lost Revenue
Client Background
Our client, a financial services entrepreneur, relied heavily on Google Ads to generate consistent leads and revenue. With ad campaigns paused, they estimated every month of suspension cost them tens of thousands of dollars. Over six months, the client lost what they described as “six figures in profits” while trying unsuccessfully to regain access to their account.
The suspension was issued under Google’s Unacceptable Business Practices policy—one of the most severe and complex categories.
The Challenge
The client initially tried to resolve the suspension independently, but several mistakes prolonged the process:
-
Misdiagnosed Cause: They believed the issue was related to “fear-based” messaging on their landing page. In reality, the violation was rooted in a hidden structural element that went against Google Ads policies.
-
Thin Appeals: Multiple appeals were submitted over six months. These consisted of short, one-to-two-paragraph explanations without supporting documentation or evidence. Each appeal was automatically denied.
-
Algorithmic Roadblock: Like many advertisers, the client underestimated the role of automation. Most initial appeals are reviewed algorithmically, not by humans. Thin submissions were flagged and denied without deeper review.
-
Revenue Impact: With ads suspended for half a year, the client lost a steady stream of leads and an estimated six figures in revenue.
The frustration was clear: “I thought I could figure it out myself. I wasted six months and nothing worked.”
Our Approach
When the client turned to RID Marketing, we applied our proven reinstatement framework.
1. Audit & Diagnosis
-
Conducted a comprehensive review of the client’s Google Ads account and landing pages.
-
Identified the exact compliance trigger the client had overlooked—a violation unrelated to their assumption about “fear-mongering.”
-
Cross-referenced findings with Google’s Ads Policies to pinpoint what needed correction.
2. Compliance Corrections
-
Provided the client with a transparent, actionable change sheet.
-
Guided them through updating the landing page and website structure to meet Google’s compliance standards.
-
Ensured required policies (Terms of Service, Privacy Policy, disclaimers) were implemented correctly and visible.
3. Documentation Strategy
-
Compiled a robust package of supporting materials:
-
Business verification documents (EIN, legal entity details).
-
Website compliance updates.
-
Explanations for corrected violations.
-
-
Structured the appeal to include extensive attachments—ensuring the submission triggered human review rather than algorithmic denial.
4. Appeal Submission
-
Coordinated with the client through Zoom consultations to gather everything needed.
-
Drafted and submitted a detailed, multi-page appeal on the client’s behalf.
-
Timing and structure were carefully planned to maximize review success.
Results
-
Reinstatement Achieved in 1 Week: After six months of repeated denials, the account was restored within days of RID Marketing’s first appeal.
-
Revenue Potential Restored: The client regained immediate access to Google Ads, enabling lead flow and profitability to resume.
-
Confidence Restored: By experiencing RID Marketing’s streamlined process, the client gained clarity on how suspensions actually work and confidence in their compliance moving forward.
The client summarized the turnaround:
“After 6 months of trying on my own and failing, RID Marketing got my account reinstated within a week. They identified the real issue, walked me through the necessary changes, and created a detailed appeal that worked on the first attempt. It was worth every penny—I easily lost six figures by waiting so long.”
Key Takeaways
-
Don’t assume the cause of suspension — violations are often different than what advertisers believe.
-
Thin appeals fail — algorithmic systems automatically reject vague or short submissions.
-
Documentation matters — detailed appeals with business verification and compliance evidence are far more likely to succeed.
-
Expertise pays for itself — the client’s six months of revenue loss outweighed the $2,000 professional fee many times over.
Conclusion
This case highlights the importance of involving experts like RID Marketing early to prevent devastating losses. Where DIY efforts led to six months of wasted time and six figures in lost revenue, RID Marketing resolved the issue in a single week.
If your Google Ads account is suspended, don’t risk months of downtime. Contact RID Marketing today: rid.marketing.