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Google Ads Suspension Guide

Introduction
R.I.D. Marketing is a full-service digital marketing agency with a specialized focus on managing and resolving Google Ads suspensions. Our expertise helps clients navigate the complexities of account suspensions by addressing as many potential concerns as possible. In this guide, we’ll explore the most common questions we receive from clients and provide essential insights into the Google Ads Policy Network.

The Policy Network refers to the framework of Google Ads policies, the processes behind how the Google Ads algorithm interprets these policies, and how violations are applied to accounts. While the system Google has built is comprehensive, it is not without flaws. With the right resources, these issues can be identified and addressed effectively.

This document serves as a resource to guide clients through the process of account reinstatement, offering actionable information to help you manage and resolve suspensions.

An Overview of the Account Reinstatement Process

The process for reinstating an account can vary significantly depending on factors such as scheduling priorities and the responsiveness of Google Ads support. Here are key points to consider:

  • Communication Matters: The timeline for reinstatement largely depends on effective communication between R.I.D., the client, and Google Ads support. While some accounts may be reinstated within a day, others could take weeks.
  • Priority Services: Clients can opt for priority services for faster response times. For more details, consult an expert or visit our website.
  • Algorithm Limitations: The Google Ads algorithm is not infallible and can sometimes flag accounts incorrectly. Human intervention is often necessary to correct these errors, which is where R.I.D. steps in.

To assist our clients, we answer the ten most frequently asked questions about appealing suspended accounts.

Table of Contents

What Caused My Google Ads Account To Be Suspended?

What Caused My Google Ads Account to Be Suspended?

Your Google Ads account may have been suspended due to several reasons:

  • Lack of Familiarity with the Policy Network: If you are unfamiliar with the intricacies of Google Ads policies, you might inadvertently violate them.
  • Suspected Fraudulent Activity: The Google Ads algorithm might detect potential fraudulent activity that violates policy standards.
  • Insufficient Business Verification: Your business information might not meet the verification standards required by the Policy Network.
  • Algorithm Errors: The algorithm can mistakenly flag accounts, which can often be corrected through proper intervention and communication.

Major Policy Violations That Lead to Immediate Suspension

Three primary policy violations can lead to immediate suspension without notice. These are considered egregious and are as follows:

  1. Circumventing Systems Policy

    • Defined Under: Abusing The Ad Network
    • Suspension Message: “Your account is suspended - Your account violated the Circumventing systems policy.”
    • Key Details: Violations under this policy may include various sub-policies and result in immediate suspension.

  2. Unacceptable Business Practices

    • Defined Under: Misrepresentation Policy
    • Suspension Message: “Your account is suspended – Your account violated the Unacceptable Business Practices policy.”
    • Key Details: This policy often relates to inaccurate or misleading services, ads content, or product data.

  3. Suspicious Payment Activity

    • Defined Under: Billing and Payment Issues
    • Suspension Message: “Your account is suspended – We’ve detected suspicious payments.”
    • Key Details: This violation is closely linked to incorrect or suspicious payment information, such as multiple accounts using the same payment details.

Additional Sub-Policies That Can Lead to Suspension

Several sub-policies may put your account at risk of suspension. These include but are not limited to:

  • Age Requirements
  • Ads Grant Policy
  • Unauthorized Account Activity
  • Billing and Payment Issues

 

FAQs

What is R.I.D.?

R.I.D. is a dedicated digital marketing agency focused on helping businesses reinstate suspended accounts on platforms like Amazon, Google, and other marketplaces.

Which marketplaces does R.I.D. cater to?

Our expertise lies in reinstating accounts on Amazon, Google, and various other marketplaces.

What is the pricing for R.I.D. Services

Pricing is case-specific. Contact us for a personalized quote that suits your situation.

Suspensions

How can I resolve the issue and get my account reinstated?

First, wait to submit any appeals until you know the issue(s) with your account.
R.I.D. holds to its standards by producing the best results and follows a similar process for every suspended
account. All advertisers facing suspension can draw from this process.


Step 1:
Assess the account information, website, and all ad assets. Next, determine what specific policies you may have
violated based on the violation notice you received. Then, communicate with Google Ads support to set up a line
of communication for Step 4.


Step 2:
Collect initial documentation supporting your claims or evidence against the suspension. Then, put together an
extended case with screenshots, documents, and terminology that identifies the legitimacy of your business.


Step 3:
Submit an appeal with a summary of actions taken to ensure the account is compliant and include all supporting
documentation.


Step 4:
Set up a line of communication with Google Ads support through phone, chat, or email and request a manual
account review. Manual checks are when you request that an actual representative review the account and
appeal submission rather than the Google Ads system.
This process could involve any number of sub-processes, which can be found under the heading ‘What caused my
Google Ads account to be suspended?’


The best thing you can do is take advantage of the services offered by the experts at R.I.D., which are found under
these headings: - - -

How long will it take to get my account reinstated?

The honest answer is: No one knows – not even Google Ads. They cannot provide a timeframe, although they say
that the average response time to submitted appeals is 3 to 5 business days.
3 to 5 business days only for most clients to receive a canned response

Lovely. So, from here, you must open a line of communication with Google Ads, which R.I.D. can do on your behalf.
However, it could take less than a day from suspension to reinstatement. Sometimes, it can take several weeks. It
depends on the nature of the case and what flags had been raised within the Google Ads algorithm to result in
suspension.
Consider each violation of the policies outlined in the question, ‘What caused my Google Ads account to be
suspended?’ and the time it takes to come to the solution. You also must consider assessing and collecting the
documentation to include with any appeal.
This is all the time necessary to come up with a solid appeal to submit and must be considered. That is why for
non-priority members, it could take up to 2 weeks to submit the initial request.

What Guidelines Should I Follow

Businesses should always stay up-to-date on Google Ads policies and make sure they understand the nuances of
the guidelines.


As R.I.D. experts, We have come to find that those who sign up with our management services have kept their
accounts safe by following these three golden rules:

Rule 1: Keep your account compliant by understanding Google Ads policies in-depth.

Rule 2: Always double-check your ad content for discrepancies or keyword issues that may
result in suspension. This includes site links or ad assets.

Rule 3: Update/alternate your payment methods on the account.

How Can I Contact Google Ads Customer Service

Google Ads has support lines; you can find their support page here. In addition, they offer support articles and
chat, email, and phone support.
Although, keep in mind that the support teams can’t disclose any information regarding your suspended account.
They can only open cases to escalate to their offline support teams and provide you with status updates on any
outstanding appeals.
Their support isn’t quite where it needs to be, and Google Ads could benefit from having more open and
transparent support lines – especially for legitimate and compliant businesses.

What Should I Do If I Create Multiple Accounts?

If you created multiple accounts, you’re most likely dealing with various suspensions at that point. In addition,
businesses will want to close down/cancel any statements made after the first account’s break.
This is because the Google Ads algorithm has ways of tracking down users that create multiple accounts. They can
track you based on several factors, including but not limited to the following: - - - -
Your IP/Location
Your business information
Your payment information
Your email address


Subsequently, any accounts made after the first account suspension will be ultimately suspended. So, advertisers
must close down/cancel any additional advertising accounts and focus solely on appealing the suspended original
account.

How does R.I.D. assist in account reinstatement?

We deploy a team of experts who meticulously analyze your account suspension, devising a tailored appeal strategy aimed at reinstating your account. We ensure close collaboration throughout the process and offer continuous support to maintain your account's active status.

What is the time frame for reinstatement?

Generally, the reinstatement process spans 2-4 weeks, varying with each case's complexity.

Is account reinstatement guaranteed?

While absolute reinstatement cannot be guaranteed, our high success rate underscores our commitment to tirelessly working towards your account's reinstatement.

Digital Marketing

What digital marketing services do you offer?
  1. PPC Management (Click Collaborators): Expert management of pay-per-click advertising campaigns to enhance online visibility, drive targeted traffic, and increase conversions. This involves strategic planning, keyword optimization, ad creation, continuous monitoring, and optimization, along with transparent reporting.
  2. SEO Services (Rank Boosters): Comprehensive strategies to improve website visibility and search engine rankings. This includes website audits, keyword research, on-page optimization, content strategy, technical SEO enhancements, off-page SEO, link building, and performance tracking.
  3. Social Media Marketing (Social Influencers): Utilizing social media platforms to build brand awareness and engage with target audiences. Services encompass strategic planning, content creation, community management, influencer partnerships, paid social advertising, and performance tracking.
  4. Website Development (Web-Scape Design): Offering custom website design and development, ensuring responsive and user-friendly navigation, integration of content management systems, e-commerce functionality, SEO implementation, and ongoing support and maintenance.
  5. Account Suspension Services: Specialized in resolving account suspensions on platforms like Google Ads, Facebook, and Amazon. Services include account audits, customized appeal strategies, expert appeal submission, ongoing communication, and proactive account protection.

Where can I find more information about your Digital marketing services?

Head to our sister site
www.rid.marketing

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