How to Fix an Account Suspended for Circumventing Systems Policy Violations
Understanding the Policy
The circumventing systems policy is considered one of the most serious Google Ads violations and leads to immediate account suspension. To address this issue, a thorough review of your business and online operations is essential. This violation can encompass various infractions under the broader policy of ‘Abusing the Ad Network.’
Key Violations and Solutions
- Malicious or Unwanted Software
Description:
Your website may contain harmful software or malware that could compromise user safety or gain unauthorized access to devices or networks. Google often issues an ad disapproval notice when this violation is detected.
Solution:
Run a comprehensive website scan for malware or application issues. Utilize R.I.D. software to identify and resolve these problems quickly.
- Unfair Advantage
Description:
Google may flag your account if it suspects attempts to gain an unfair competitive edge. Examples include using multiple accounts for the same business or incorporating irrelevant keywords in your ads.
Solution:
Ensure you operate only one Google Ads account per business and use keywords that align with your business offerings.
- Evasive Ad Content
Description:
Manipulating ad content to bypass Google’s detection systems, such as misspelled words or misleading images, can trigger this violation.
Solution:
Review all ad content and verify its accuracy. Sign up for R.I.D.’s Account Review process for a thorough assessment to ensure compliance.
- Circumventing Systems
Description:
Google flags practices that interfere with its policy enforcement. This can include:
- Cloaking: Redirecting users to non-compliant content or using dynamic DNS to alter pages.
- Repeated Violations: Recreating disapproved ads or content.
- Bypassing Enforcements: Creating new accounts after suspensions.
- Abusing Features: Using product features to show non-compliant content.
- Submitting False Information: Providing incorrect data in verification programs.
Solution:
Allow R.I.D. to scan for cloaking and non-compliant content. Close any duplicate accounts and eliminate ad variations that may appear suspicious. If business verification is an issue, gather the correct documentation to submit to Google's verification team.
Description:
This policy pertains to practices that breach Google’s web search standards, including:
- Keyword stuffing
- Cloaking
- Sneaky redirects
- Doorway pages
- Social network spamming
Solution:
Remove unnecessary redirects, use keywords appropriately without overstuffing, and limit social media posts that could be flagged as spam.
