Google Ads Suspension Guide

How to Fix an Account Suspended for Circumventing Systems Policy Violations

Understanding the Circumventing Systems Policy

A circumventing systems policy violation is one of the most serious offenses under Google Ads policies. It leads to immediate account suspension, often without prior warnings or multiple strikes. This policy falls under Google's broader category of "Abusing the Ad Network," which includes any actions perceived as deceptive, manipulative, or designed to bypass Google's enforcement measures.

To successfully reinstate your account, it is essential to conduct a thorough review of your business practices, website, and advertising methods. Below are the most common violations that fall under this policy, along with detailed solutions for each.

Common Violations and How to Resolve Them

1. Malicious or Unwanted Software

What It Means:

Google suspends accounts if a website is found to contain harmful software, malware, or unauthorized tracking scripts. This includes any software that:

• Gains unauthorized access to user data.
• Redirects users to unwanted destinations.
• Contains embedded malware, trojans, or phishing attempts.

How to Fix It:

• Conduct a comprehensive malware scan using trusted security tools such as Google’s Transparency Report, Sucuri, or Malwarebytes.
• Remove any malicious scripts, pop-ups, or unauthorized tracking codes from your website.
• Ensure all plugins, CMS systems, and applications are updated to the latest versions to prevent vulnerabilities.
• Request a website review from Google once all security concerns have been addressed.

2. Unfair Advantage

What It Means:

Google suspends accounts if it detects an attempt to gain an unfair competitive advantage. This may include:

• Operating multiple Google Ads accounts to promote the same business in a way that circumvents Google’s policies.
• Using deceptive practices such as artificially inflating ad performance metrics.
• Bidding on irrelevant or misleading keywords to attract clicks that do not align with your business services.

How to Fix It:

• Use only one Google Ads account per business entity, unless managing separate business locations that justify multiple accounts.
• Ensure keywords accurately reflect your business offerings and do not mislead users.
• Verify that your ads and landing pages provide clear, relevant, and truthful information about your products or services.
• If you have multiple accounts, submit a Google Ads Account Link Request to show they serve distinct business purposes.

3. Evasive Ad Content

What It Means:

Google prohibits any attempt to manipulate or evade its detection systems. This may include:

• Misspelling words intentionally to bypass keyword filters.
• Altering images to disguise prohibited content.
• Hiding or dynamically changing ad content after it has been approved by Google.

How to Fix It:

• Review all ad content to ensure there are no attempts to mislead Google’s review system.
• Avoid using alternate spellings, symbols, or hidden text to disguise policy violations.
• Ensure all landing pages match the content in your ads and do not dynamically change post-approval.
• Use Google’s Ad Preview Tool to check how your ads appear and confirm compliance.
• Consider a professional ad audit with R.I.D. to ensure your content meets Google's standards.

4. Circumventing Google's Systems

What It Means:

This violation involves actively bypassing Google's enforcement mechanisms, including:

• Cloaking – Showing different content to users and Google’s review systems.
• Repeated Policy Violations – Continuously recreating disapproved ads or landing pages.
• Bypassing Suspensions – Creating a new account after a previous suspension.
• Abusing Features – Using Google’s ad tools to deliver deceptive content.
• Providing False Business Information – Submitting inaccurate details during Google’s verification process.

How to Fix It:

• Run a thorough scan for cloaking using tools like Google Search Console and ensure users and Google bots see the same content.
• If you have multiple accounts, shut down any that were created to bypass a previous suspension.
• Ensure all business verification documents are up to date and accurately reflect your business.
• If your business has been flagged incorrectly, submit an appeal with supporting documentation to clarify the issue.
• Review your past ad disapprovals and policy violations to understand and correct any patterns of non-compliance.

5. Spam Policies for Google Web Search

What It Means:

Google enforces strict policies to prevent spam, which includes:

• Keyword stuffing – Overloading pages with excessive keywords to manipulate rankings.
• Cloaking or sneaky redirects – Hiding or disguising website content to deceive users.
• Doorway pages – Low-quality pages created to funnel traffic without providing real value.
• Social network spamming – Posting excessive promotional content on social media platforms.

How to Fix It:

• Remove unnecessary redirects and ensure all pages provide valuable, user-focused content.
• Use keywords naturally and avoid excessive repetition.
• Ensure that landing pages match ad content and offer meaningful information.
• If flagged for social media spamming, limit automated postings and ensure content adheres to platform guidelines.

Steps to Request a Reinstatement from Google

Once you have resolved all policy violations, follow these steps to request an account reinstatement:

1. Review Google’s Policies – Ensure all ads, website content, and business details comply with Google's Advertising Policies.
2. Fix Any Violations – Address every identified issue thoroughly before submitting an appeal.
3. Submit a Detailed Appeal – Use Google’s Ads Suspension Appeal Form to request a review. Clearly explain:
   • What caused the violation.
   • The exact steps taken to fix the issue.
   • A commitment to comply with Google’s policies moving forward.
4. Monitor Appeal Status – Appeals typically take 3-5 business days. Avoid submitting multiple requests, as this can delay the process.

Need Expert Help?

Handling a circumventing systems policy violation is complex, and one mistake could lead to a permanent ban from Google Ads.

At R.I.D. Marketing, we specialize in Google Ads reinstatement and ensuring compliance. Our team can:

• Conduct a full audit of your account and website.
• Identify and resolve policy violations.
• Prepare and submit a professional appeal for reinstatement.
• Provide ongoing support to prevent future suspensions.

Contact us today for a free consultation:

📞 Phone: +1 (929) 800 2110
📩 Email: support@ridofmysuspension.com

Take action now and get back in business with a fully compliant, reinstated ad account.