Overview
The Suspicious Payment Activity policy is considered one of the most severe violations, often leading to immediate suspension. This issue is closely linked to the billing details on your account. Common triggers include inaccurate billing information, suspicious or incorrect payment methods, chargebacks, unpaid balances, or links to other Google Ads accounts.
Google Ads explains that suspensions related to billing and payment issues may stem from the following:
Key Reasons and Solutions
- Promotional Code Abuse
- Explanation: Violating this policy includes attempting to use or sell multiple promotional codes.
- Solution: Ensure that promotional credits are used correctly. For new accounts, do not use more than one promotional code or violate the conditions for obtaining promotional credits.
- Chargeback Requests
- Explanation: Issuing a chargeback for a legitimate Google Ads charge can lead to an immediate suspension.
- Solution:
- If the chargeback was requested in error: Return the funds and submit an appeal explaining that the issue has been resolved.
- If the chargeback was justified: Include the relevant details and evidence in your appeal to clarify the reason behind the chargeback.
- Suspicious Payment Activity
- Explanation: Google will flag accounts if it detects potential fraudulent or suspicious billing activity.
- Solution: Verify all billing and payment details are accurate and up-to-date. Ensure that your card or billing information is not associated with any third-party services or other Google Ads accounts that could raise suspicion. Include supporting documentation, such as bank statements, along with photos of the payment cards and IDs, in your appeal to demonstrate legitimate transactions.
- Unpaid Balance
- Explanation: Any outstanding balance on your account can lead to suspension until it is resolved.
- Solution: Settle any unpaid balance and submit an appeal stating the issue has been corrected. Include screenshots or payment confirmations as proof.
