Google Ads is an integral part of many companies' marketing strategies. But what happens when your account gets suspended? The impact can be damaging in terms of lost revenue and potential brand image damage. This comprehensive guide will help you understand the various reasons for Google Ads suspensions and how to tackle them effectively.
Why Google Ads Accounts Get Suspended
Your Google Ads account can get suspended for various reasons, such as policy violations, suspicious payment activity, or poor landing page quality. One of the first things you should do is familiarize yourself with All Google Ad Policies to ensure you comply.
How to Spot and Address Suspensions
Check for Cloaking: Use tools like Cloaking Checker to ensure that you're not misleading users or Google's spiders.
Unsafe Content: Google is very stringent on safety. Make sure your site does not feature unsafe content using Google's Safe Browsing Tool.
Check for Malware: Malicious software on your website can lead to a quick suspension. Run a quick check on Sucuri or VirusTotal and SecureWP.
Check for Redirects: Use tools like Redirect Checker to ensure your landing pages aren’t misleading.
Unacceptable Phrases: Be mindful of the Unacceptable Phrases as outlined by Google.
What to Do If You're Suspended
File a Google Ad Suspension Appeal: If your account is suspended, the first step is to file an appeal.
Raise a Support Ticket: You can also raise a support ticket for additional assistance.
File a Complaint: If you believe the suspension is unjust, you can file a complaint with Google.
Change to Monthly Invoice Terms: If the issue is related to billing, consider switching to monthly invoice terms.
Best Practices to Avoid Future Suspensions
Regular Policy Reviews: Always keep updated with Google’s policy changes.
Account Monitoring: Regularly check your account for warnings or notifications from Google.
Ethical Advertising: Honesty is the best policy. Stick to ethical advertising practices to stay in Google’s good graces.
Partner with R.I.D. for a Brighter Advertising Future
Google Ads suspensions may initially appear daunting, but R.I.D. stands ready to assist you every step of the way. Our deep understanding of Google's policies and our expertise in crafting effective appeals ensure that your online presence remains secure. By partnering with R.I.D., you not only protect your business but also secure the longevity of your advertising endeavors.
For a more in-depth exploration of this topic and to learn how R.I.D. can be your trusted ally in overcoming Google Ads suspensions, please don't hesitate to contact us.
With R.I.D. by your side, you're well-prepared to navigate the intricate world of Google Ads, confidently avoiding the pitfalls of account suspensions and propelling your business to new heights.
